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Service Innovation Intervention


All business's offerings include a service element that can decisively influence their success. You can create a competitive advantage based on service quality as part of the customer experience.

Assess gaps and use storytelling and metaphors to gain a deeper understanding of the various components.


Outside-in thinking is then used to assess the client's journey.  LEGO® SERIOUS PLAY® is used to metaphorically represent the dimensions and create a shared, contextual understanding.


We analyse the key moments of truth and we interpret the

fortes and areas for improvement. 

Finally, we use live innovation frameworks to create a roadmap

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